Can social media help grow your business ?

As you sit with all your business notes working out what is your best marketing strategy , lets face it marketing can be very expensive and hard on new business big or small.
I have been searching for lots of ways to help CoverMe get out there and noticed and being small marketing or any cost is tight. I use social media snd i am quiet active with the tips i am learning along the way but still find it an up and down tool to use , however i came across two young Gold Coast entrunpers that has used as many aspects of social media to help their small business.
I want to share this article with you as i found it inspirational and intreging on how social media can work for some and not for others.